“It’s not OK”
I like it. It’s simple, yet covers a lot of what we will be doing in our efforts to decrease underage drinking.
It’s not OK for parents to buy alcohol for underage kids and/or allow drinking parties for underage kids in their house. It’s not OK for older siblings or friends to provide alcohol for underage drinking. It’s not OK to drink and drive or ride with someone who is drinking and driving. It’s not OK to drink when you are underage. It’s not OK to “target” ads or products at potential underage drinkers. It’s not OK that the number 1 “date rape drug” (alcohol) is so readily available and so under-feared/under-respected.
It’s not OK.